Melanie Palishen
Creative Director | Art Director | Innovating Brands, Products & Digital Experiences
- Role
- Associate Creative Director at Article Group
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Melanie Palishen
I turn complexity into clear, compelling creative. As a Creative Director, I build…
Experience
Associate Creative Director
Mar 2021 — Present
Article Group is an innovative branding and creative agency specializing in tech, partnering with clients including Google and Meta.As Associate Creative Director / Creative Lead, I independently led strategic brand narratives, creative direction, and user experience initiatives for high-profile tech clients, significantly elevating audience engagement and creative quality.• Led Google Cloud brand initiatives, increasing client engagement by over 30% through strategic storytelling and targeted digital campaigns.• Partnered closely with Meta’s product teams to define and execute brand positioning, UX, and creative strategies across Messenger, Instagram, and WhatsApp.• Mentored diverse global creative teams, consistently elevating collaboration, quality, and strategic effectiveness.
Education
Florida State University
Associate of Arts (AA)
School of Visual Arts
Bachelor of Fine Arts (BFA)
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