Melanie Overcast Costello
Data & Consumer Insights Leader
- Role
- Go to Market Insights Manager North America Retail Sales at Pinterest
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Melanie Overcast Costello
Consumer insights and analytics leader with 10+ years of experience driving marketing and advertising strategy. Currently supporting $1B+ in retail ad revenue, partnering cross-functionally with sales, product and measurement teams. Experienced in SQL- and Python-driven analysis, global research programs and executive storytelling. Known for building scalable insights frameworks in ambiguous, fast-moving environments.
Experience
Go to Market Insights Manager North America Retail Sales
Mar 2024 — Present
Own insights and analytics support for all North America Retail advertising.Lead a 7-person team delivering consumer journey research and behavioral analysis, packaged in advertiser-ready pitch narrativesBuilt and scaled Pinterest’s largest consumer shopping research program, informing strategy across 11 categories and 7 countriesDesigned AI-enabled workflow for custom behavioral analysis, reducing timeline for delivery by 60%
Education
University of California, Berkeley
Master of Information & Data Science (MIDS)
2017
University of Montana
Bachelor of Arts (BA), Broadcast Journalism
2004 — 2008
Skills
- Inews
- Enps
- Edius
- Avid Newscutter
- Broadcast
- News Writing
- Non-Linear Editing
- Final Cut Pro
- Field Producing
- Breaking News
- Broadcast Journalism
- Storytelling
- Broadcast Television
- Producing
- Videography
- Social Media
- Video Editing
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