Melanie M

About Melanie M

I’m an enterprise marketing and brand leader with 15+ years of experience building, launching, and scaling complex portfolios across healthcare, biotech, pharma, and medical devices.My work spans the full lifecycle, from global product launches and portfolio strategy to market access–driven growth, to leading digital health and oncology strategy today. Across more than 50 major launches and transformation initiatives, one belief has guided my approach:The most effective marketing doesn’t just promote products—it creates clarity, builds trust, and aligns stakeholders around value.I specialize in translating complex science, access dynamics, and innovation into disciplined narratives that drive adoption, reimbursement confidence, and sustained growth. I’m equally energized by shaping enterprise strategy with executive teams and by building the operating models, KPIs, and teams that turn strategy into impact.Data and storytelling go hand in hand in my work—I care deeply about measurable outcomes, but I also believe differentiation comes from how clearly and humanly value is communicated.I thrive in environments that demand both strategic rigor and creative ambition—and where marketing serves as a growth engine, not a support function.Core strengths:• Enterprise brand & portfolio strategy• Go-to-market & launch excellence• Market access, GPO & IDN strategy• Oncology, cardiology, neurology & rare disease markets• Digital & omnichannel commercialization• Value-based and outcomes-driven programs• Cross-functional leadership & agency management

Experience

1. Professor

   Mount Saint Mary\'s University

   Jun 2013 — Present

   Distinguished professor of marketing, brand, and digital classes, including course and curriculum development, consulting projects, and personalized learning. Proficient at the graduate and undergraduate levels.

Education

• USC Marshall School of Business

  Executive MBA, Business Administration and Management, General

  2008 — 2010

• Mount Saint Mary's University

  Bachelors, Business, Minor Marketing

  2004 — 2007

Skills

• Global Marketing
• Process Simulation
• Entrepreneurship
• Product Management
• Process Development
• Integrated Marketing
• Strategic Planning
• Market Research
• Medical Devices
• Product Development
• Analysis
• Team Building
• Management
• Business Development
• Digital Marketing
• Project Management
• Leadership
• Product Launch
• Brand Development
• Team Leadership
• Lead Generation
• Sales Management
• Product Marketing
• Business Planning
• Strategic Creative Development
• Social Media
• Budgets
• Market Planning
• Creative Management
• Advertising
• Marketing Communications
• Sales
• Strategy
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Management
• Competitive Analysis
• Budget Management
• Marketing