Melanie Marks
Market Research and Strategy
- Role
- Founding Partner at Egeria Insights
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Melanie Marks
CORE COMPETENCIES • Quantitative and Qualitative Market Research • Experienced in…
Experience
Founding Partner
Jul 2024 — Present
At EGERIA INSIGHTS, we are a women-led market research firm dedicated to delivering insights through expert qualitative research. Our mission is to bridge the gap between businesses and their customers by developing innovative, customer-centric strategies that drive meaningful engagement and growth. With a commitment to excellence and a passion for understanding the nuanced needs of diverse markets, we support our clients in making informed decisions in an ever-evolving marketplace.
Education
Thunderbird School of Global Management
Master of Business Administration (M.B.A.), International Marketing
1995 — 1997
Alliant University
Bachelor of Science (BS), International Marketing
1989 — 1993
Skills
- Focus Groups
- Management Consulting
- Strategic Planning
- Biotechnology
- Management
- Product Marketing
- Consumer Behaviour
- Business Planning
- Public Relations
- Business Strategy
- Customer Insight
- Competitive Analysis
- Market Intelligence
- Start-Ups
- Entrepreneurship
- Strategy Development
- Positioning
- Pharmaceutical Industry
- Business Process Improvement
- Market Research
- International Marketing
- International Business
- Business Development
- Market Planning
- Digital Marketing
- Marketing Research
- International Pharmaceutical Marketing
- Forecasting
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Consumer Insights
- Product Management
- Strategic Partnerships
- Strategy
- Marketing Management
- Market Analysis
- Global Marketing
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