Melanie Kelley
Associate Brand Manager @Ferrara
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WORK HISTORY
Associate Brand Manager @Ferrara
Chicago, IL, US
Led integrated marketing strategy and execution for NERDS Gummy Clusters campaign with Overtime; partnered with NFL star Cooper DeJean in creating 30+ pieces of content posted on Overtime social media channels, garnering 12.9M impressions* Managed innovation pipeline and go-to-market strategy for 7+ co-brand partnerships (Nintendo, Warner Brothers, Mattel, Viacom), leading commercialization from concept development through retail launch* Conduct monthly business performance analysis using Circana syndicated data, identifying consumption trends and competitive threats to inform strategic recommendations presented directly to CMO
EDUCATION
University of Iowa
Bachelor of Arts (B.A.)
ABOUT MELANIE KELLEY
I\'m a brand marketing leader with 12 years of experience driving growth for iconic CPG brands at Ferrara, SC Johnson, and with blue-chip entertainment partnerships with Nintendo, Warner Brothers, and Mattel.I specialize in integrated brand communications strategy—taking brands from consumer insights through creative execution to deliver measurable business results.My background combines top-tier agency strategic training at Ogilvy with hands-on in-house brand building at Ferrara Candy Company, where I\'m currently a brand marketer for NERDS Gummy Clusters. I\'m passionate about translating consumer insights into compelling brand narratives that connect with people and drive real business impact.What I bring to the table:* Integrated marketing communications strategy* Product innovation & go-to-market planning* Strategic brand partnerships & licensing* Consumer insights & competitive analysis* Creative campaign development & execution* Cross-functional team leadershipI\'m always excited to connect with other brand marketers and industry folks! Feel free to reach out via LinkedIn or email:
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