Mel Kaspin Blume
Senior Editorial Lead @Microsoft
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WORK HISTORY
Senior Editorial Lead @Microsoft
Key editorial strategist for global campaigns: Lead brainstorms and deep dives; develop the narrative, manifesto, guidance, and key messaging; present editorial to all teams. Final work is translated into 150+ languages and distributed to agencies worldwide for use across all marketing channels: CRM, social media, website, in-store.
EDUCATION
Rutgers, The State University of New Jersey - Rutgers Business School
Bachelor of Science, Marketing
ABOUT MEL KASPIN BLUME
Who I am (work wise): 360° campaign strategist Global thinker + storyteller Blue-sky creator Attentive, empathetic leader Collaborative teammate Clear communicator Writer in all industries and realms Who I\'ve worked with: Microsoft The Walt Disney Company Forbes Lucasfilm Marvel Pixar GUESS Condé Nast Yahoo! Rebecca Minkoff Martin Lindstrom Matthew Luhn Atom Tickets What I\'ve created: Hundreds of global campaigns Hundreds of social posts Hundreds of articles Probably thousands of emails Many brand voices/brand books/videos One song -\"400 Years\"- sung by the extremely talented JinJa Birkenbeuel, on Spotify One children\'s book about Covid that circulated schools across the country One anti-racist children\'s book featured in the NY Times, Vogue, GRAMMY Gift Bag and now found in schools across the country as well
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