Melanie Karunaratne
Senior Director, Product Marketing @IFS
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WORK HISTORY
Senior Director, Product Marketing @IFS
Responsible for global product marketing for IFS portfolio of products and services. I work closely with our Research and Development and customer-facing teams to ensure that our products are positioned for success and that they deliver value to our customers. I am also responsible for marketing plans that drive demand and revenue growth, educate and enable, and manage our product marketing budgets and resources.
EDUCATION
De Montfort University
BA(Hons) Business Studies -, Strategic Marketing (Major)
CIM | The Chartered Institute of Marketing
CIM Dip., Strategic Marketing
SKILLS
ABOUT MELANIE KARUNARATNE
A driven B2B technology marketing leader; excels in translating business goals into strategic go-to-market plans specializing in driving growth and revenue through product positioning and marketing initiatives. Extensive experience in launching and scaling products and services and identifying new opportunities for growth and retention. Significant international exposure to customers, partners, and team collaboration. Committed to performance improvement, innovation, and delivering valued business outcomes. A dependable leader who is skilled in managing and mentoring distributed teams. I embed a commercial culture within teams and have experience in leading people through change. I place focus on success through team development and supporting the individual personal development of my team.Brings new perspectives, takes calculated risks, and works cross-functionally. Rolls-up sleeves to do the hard work and execute daily to drive awareness, increase sales and build value.A deep understanding of the complex world of marketing and enjoys staying on the cutting edge of industry trends and innovations.Commercial experience; gained in start-up, scale-up, and global enterprise across a wide range of B2B tech organizations, including CRM, IT service management, security, application development software, semiconductor.SpecialtiesSaaS marketing | product marketing | product launch | market expansion | corporate communications | campaign marketing | customer marketing | media & analyst relations | sales and channel enablement | brand management
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