Melanie Holloway

About Melanie Holloway

Dedicated professional with expertise executing successful business and marketing operations using a broad range of skills including marketing, product management, client relationship building, and retention, and project management. Proven ability to master new industries and products as well as to meet fluctuating needs of the business. Long term experience in membership management and campaign management in multiple industries: retail banking,e-commerce,and domain registrar industry.• Demonstrated ability to interpret and present marketing and performance results, to write product requirements and to establish plans for business growth.• Collaborate with Product Development and Engineering Teams as Product Owner through development and implementation to provide guidance and leadership required to follow through on the concept vision.• Proficiency in developing cross-functional teams and working relationships as well as working independently.• Exceptional top client relationship management for continued customer loyalty and sales growth.• Competitor and industry research, assessment to identify trends and strategies for developing, increasing or exiting product and service lines of business.• Development and management of product/program and project roadmaps, requirements, and process integration. • Strong organization skills and the ability to execute multiple projects simultaneously.• Proven success in identifying growth opportunities, delivering differentiated products to market, and communicating value through integrated communication channels. • Strategic product development and portfolio insights, formulating actionable recommendations, driving execution and measuring results.• Critically evaluates data from multiple sources to identify customer issues, to successfully construct quantifiable user needs, to define clear product requirements, and to manage successful product roadmaps. • Brand advocate across business linesSpecialties: Specialties:Membership growth and managementOnline marketingBusiness Objects reportingE-mail program management and executionCross company, department communication and collaborationClient Relationship Development and ManagementMarket and competitive analysisMarketing program and web site performance analysis

Experience

1. Director, Card Portfolios

   Citadel Credit Union

   Jan 2025 — Present

Education

• James Madison University

  BBA, International Business

Skills

• Competitive Analysis
• Negotiation
• Online Advertising
• Marketing
• Banking
• Strategy
• E-Commerce
• Product Management
• Customer Satisfaction
• Online Marketing
• Crm
• Marketing Strategy
• Social Media Marketing
• Business Objects
• Leadership
• Marketing Communications
• Strategic Planning
• Customer Relationship Management (Crm)