Melanie Haiken

About Melanie Haiken

With award-winning skills and proven experience in both magazine journalism and marketing communication, I know how to get to the heart of a story and communicate what\'s new, what\'s different, and why now. Whether B2B or B2C, I deliver clean copy on time and to point. Clients say I have a gift for translating dense technical information into readable and even entertaining prose and for communicating the unique value of a business or service. My output includes magazine articles, web content, case studies, blog posts, ghostwriting, and branding in a variety of fields including science, health, food and beverage, technology (including FinTech, cybersecurity, cryptocurrency), finance, travel, green tech and environmental engineering.Clients: Kaiser Permanente, Scrum Alliance, Adobe, Edge, Wells Fargo, Agile Matters, Plenty, Johnson & Johnson, WesTech Engineering, and more. Publications: CNN, Forbes, Parade, AFAR, Health, Agile Matter, Scrum Alliance, Real Simple, The Washington Post, TakePart.com, The San Francisco Chronicle, and many other well-known national magazines, websites and newspapers.Agency clients: Envision Technology Marketing, Ink Global, PACE (PaceCo), Sunset Custom Publishing, Participant Media, The Pohly Company, Diablo Custom Content (DCP), and Meredith Custom Solutions.Client projects: Website content (including new websites launches), case studies, white papers, solution briefs, success stories, blog posts, ghostwriting and branding.Clients and agencies value my ability to demonstrate how an innovative product or service makes a difference in the lives of customers and elevates them above their competitors.

Experience

1. Contract Writer and Communications Consultant

   Kaiser Permanente

   Oct 2012 — Present

   As a contract writer and consultant for Kaiser Permanente, I regularly contribute articles and profiles to publications, websites, and reports. Among my achievements, I launched and manage a health and fitness website, that empowers Kaiser members to make healthy lifestyle changes in support of the Kaiser Permanente San Francisco Half Marathon and 5K Fun Run.

Education

• University of California, Berkeley

  Master's degree, pending thesis, Asian Studies

• University of California, Berkeley

  M.J., Journalism

  1989 — 1991

• University of California, Berkeley

  B.A., English Language and Literature, General

• Stanford University

  English Literature

  1979 — 1983

Skills

• Publishing
• Books
• Web Content Writing
• Social Media
• Content Development
• Copywriting
• Journalism
• B2b Content
• Business
• Ap Style
• Entrepreneurship
• Storytelling
• Fitness
• Ghostwriting
• Newsletters
• Web Content
• Blogging
• Writing
• New Media
• Publications
• Press Releases
• Digital Media
• Editorial
• Nutrition
• Publicity
• Social Networking
• Social Media Marketing
• Freelance Writing
• Magazine Articles
• Content Management
• Non-Fiction
• Copy Editing
• Marketing
• Science
• Content Marketing
• Case Studies
• Content Strategy
• Editing
• Web Content Management
• Feature Articles