Melanie Gomez-Diaz
Marketing Optimization | Executive Engagement | Events | TOP100 Strategist Customer Marketing and Advocacy
- Role
- Marketing Refiner at 324 Marketing
- Location
- Boca Raton, FL, US
- LinkedIn followers
- 500 followers
About Melanie Gomez-Diaz
Leveraging over 15 years of high-impact marketing leadership in Fortune 500 and multinational organizations across the US and Latin America, I am now dedicated to helping Small and Medium Businesses (SMBs) achieve significant growth. I combine strategic planning, skilled communication, and collaborative leadership with bilingual fluency (English/Spanish) and deep cultural understanding.My experience includes a proven track record of building powerful programs that foster relationships with key strategic customers, such as successful C-level Advisory Boards, impactful video testimonials, executive events, and keynote speaking engagements.Today, I channel this extensive expertise to drive tangible results for SMB owners and managers. My focus is on achieving key business objectives: generating high-quality leads, increasing sales revenue, and optimizing cost per acquisition. I partner with businesses across a diverse range of industries – including contract manufacturing, dietary supplements, spas, scalp micropigmentation centers, auto dealerships, accounting, e-commerce, heavy material handling, and more – allowing me to craft tailored marketing strategies that meet the unique needs of each sector.Beyond client work, I am passionate about empowering women, previously serving as a leader for the Women\'s Inspirational Network (WIN) employee resource group, dedicated to fostering connection, education, and inspiration for professional and personal success. Additional Accomplishments: Author of children\'s book Our World - which seeks to expose kids to human conditions and people’s unique situations: https://ourworld.gallery/ Speaker at Customer X Conference Boston, 2023 TOP100 Influencer Strategist Customer Marketing & Advocacy, 2023 Speaker at Advocate Marketing Academy (AMA) California and B2B Marketing Leaders Forum Singapore, 2022 Citrix Marketing Big Achievement Award, 2019 Named Extraordinarily Women at Citrix, 2019 and 2017
Experience
Marketing Refiner
Mar 2025 — Present
Empower businesses to achieve growth by transforming their online presence and maximizing lead generation. Working with customers in diverse sectors – including contract manufacturing, dietary supplements, spas, scalp micropigmentation clinics, auto dealerships, accounting, e-commerce, heavy material handling, auto body shops, spray foam insulation, and home health products -allows us to tailor marketing strategies that meet the unique needs of each industry. Integrated Marketing solutions encompass: SEO optimization, personalized email and SMS marketing, impactful social media strategies, targeted advertising campaigns, and seamless web development and support. Refine all aspects of the customer business; including websites and communication with clients, as well as store layout.
Education
Broward College
Associates in Arts, Marketing
2006 — 2008
Florida Atlantic University
Marketing, Management
2008 — 2011
Skills
- Advertising
- Database Management
- Outlook
- Digital Marketing
- Online Marketing
- Excel
- Social Media
- Microsoft Office
- SEO
- Marketing Communications
- Dreamweaver
- Marketing Strategy
- Online Advertising
- Telecommunications
- Photoshop
- Management
- Marketing
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