Melanie Moore
Building marketing strategies, telling stories, making content, and running social in my sleep (sometimes literally).
- Role
- Marketing and Social Media Director at Ozark Motor Lines, Inc
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Melanie Moore
Dynamic marketing leader with 11+ years of experience in social media strategy, content…
Experience
Marketing and Social Media Director
Jan 2022 — Present · Memphis, TN, US
Led all social media and marketing efforts, achieving a 200% increase in online visibility on social channels and boosting SEO rankings from the top 20 to the top 5.• Spearheaded the creation of a cohesive brand voice and inter-brand pack for fleet maintenance, reinforcing corporate identity.• Overhauled the driver-facing website, increasing traffic by 500% and improving average user engagement by 2 seconds.• Filmed and edited an average of five marketing and training videos per month utilizing Adobe Premiere Rush and Canva.• Managed vendor and agency relationships for third-party digital campaigns and lead generation.• Collaborated across departments to develop tailored media strategies.• Identified opportunities to improve workflows and the best technology to complete the task.• Produced and managed all social content, engaging with our audience on multiple platforms to grow our community.• Performed reputation management functions on reviews, responding as the brand and flagging for legal and other problematic issues while maintaining transparency.• Served as a point of contact for others in the industry with questions about social media, marketing, and content creation, including presenting at industry conference panels.
Education
Middle Tennessee State University (MTSU)
BS Textiles, Merchandising, and Design; Mass Communications
2006 — 2010
Skills
- Adobe Creative Suite
- Customer Service
- Advertising
- Writing
- Photoshop
- Creative Consultation
- Retail
- Apparel
- Brand Development
- Merchandising
- Medical Information Management Certification
- Fashion Design
- Social Media
- Styling
- Social Media Marketing
- Powerpoint
- Trend Analysis
- Marketing
- Illustrator
- Textiles
- Fashion
- Inventory Management
- Visual Merchandising
- Microsoft Office
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