Melanie Gates

About Melanie Gates

Melanie is an accomplished marketing professional with specialty in sports & …

Experience

1. Project Manager (Contractor), Sports Activation

   The Coca-Cola Company

   Sep 2016 — Present · Atlanta, GA, US

   Collaborate with customer teams in the development of national and regional promotions; review and approve creative for POS and packaging prior to in-market launch and validate strategic partnership guidelines for compliance. Achieve optimal consumer experience utilizing multiple media platforms, including television, digital, social media, in-venue fan engagement and experiential marketing techniques. Manage photo shoots and supervise creative agency partners through full program cycles from briefing throughout execution for NCAA, ESPN College Game Day NASCAR and brands. Administrator over Sports & Entertainment Marketing Approval database and Connections Activation Planning System; overseeing approximately $150M in marketing assets utilized in 300+ consumer promotions annually. Assess marketing project needs with stakeholders outlining scope of work, resources and cost. Create training materials, timeline and project plans with realistic deliverables and obstacles.

Education

• University of Phoenix

  Business Administration and Management, General

  2016 — 2018

Skills

• Strategy
• Shopper Marketing
• Advertising
• Online Marketing
• Marketing
• Corporate Communications
• Sponsorship
• Event Planning
• Multi-Channel Marketing
• Integrated Marketing
• Market Research
• Mobile Marketing
• Market Planning
• Marketing Research
• Digital Marketing
• Relationship Marketing
• Sports Marketing
• Event Management
• Media Planning
• Consumer Products
• Interactive Marketing
• Account Management
• Competitive Analysis
• Creative Direction
• Customer Insight
• Marketing Management
• Brand Architecture
• Marketing Communications
• Brand Development
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Brand Awareness
• Social Media Marketing