Melanie Fortman
Sr Field Marketing Manager (Dap Saas) @Whatfix
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WORK HISTORY
Sr Field Marketing Manager (Dap Saas) @Whatfix
As a Senior Marketing Manager at Whatfix I lead Whatfix\'s event footprint in North America to scale both field and virtual events. My team and I own the newer solution areas of Whatfix in the U.S. and EMEA, and execute on events and campaigns to drive net-new and expansion opportunities, pipeline and revenue. I work closely with sales to define a marketing strategy, then plan and execute a mix of marketing tactics to our defined target market. Initiatives include trade shows, regional events, digital marketing, and third party advertising to drive leads and create business opportunities and growth. In my first year at Whatfix, I was an integral part of a team that produced the highest number of SAL, pipeline, and revenue generated. My team generated 10%+ of the year\'s revenue goal, while helping to create intangible impacts with pipeline acceleration, influencing opportunities and increasing brand awareness.
EDUCATION
University of Phoenix
MBA
Metro State University
BA
ABOUT MELANIE FORTMAN
As a Sr. Field Marketing Manager at Whatfix, I lead the company\'s event footprint in North America and EMEA. With over 15 years of experience in the software industry, I have a proven track record of planning and executing successful marketing campaigns and events that drive pipeline and revenue growth. My core competencies include strategic planning, budget management, team leadership, and ROI analysis. I work closely with sales and other stakeholders to define the marketing strategy and deliver a mix of tactics, including trade shows, regional events, webinars, digital marketing, and third-party advertising. I also manage a team of event specialists and oversee the content creation, promotion, and measurement of all field activities. My mission is to create engaging and impactful experiences for our customers and prospects, and to showcase Whatfix\'s innovative solutions and value proposition.
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