Melanie Smith
SVP Product and Marketing | Product, GTM, and Systems Leader | Enterprise B2B2C Healthcare
- Role
- Senior Vice President, Product & Marketing at Scripta Insights
- Location
- Bristol, VT, US
- LinkedIn followers
- 500 followers
About Melanie Smith
Product and marketing executive leading product, GTM, and systems in enterprise B2B2C healthcare.I rebuild operating models, modernize platforms, and scale lifecycle programs across distinct audiences. I lead across product, engineering, sales, and marketing with clear decision rights, execution cadence, and measurable outcomes.Recent work includes enterprise-pace delivery, multi-audience lifecycle programs powered by automation, and CRM consolidation to support reporting and cross-functional visibility.
Experience
Senior Vice President, Product & Marketing
Mar 2026 — Present
Education
Champlain College
Bachelor of Science (B.S.), Business Administration and Management, General
Skills
- Public Relations
- Internal Communications
- Account Management
- Product Marketing
- Advertising
- Strategic Communications
- Team Leadership
- Team Building
- Management
- Trade Shows
- Forecasting
- Marketing
- Marketing Communications
- Sales
- Market Planning
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategy
- Project Planning
- Negotiation
- Marketing Management
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