Melanie Banker Erff
Transformational Marketing & Sales Leader ⏩ Focused on Fueling Innovative New Product Launches ⏩ Defining Brand Authenticity ⏩ Driving Go-To-Market Strategy
- Role
- Consumer Insights at Unmuted Consumer Insights
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Melanie Banker Erff
MY VALUE PROPOSITIONI am a driven marketing & sales thought leader with a profound belief in creating and executing powerfully effective and customer-centric strategy that generates billions of dollars in annual revenue. I believe in collaborative leadership, teaching team members to think critically, and determining innovative solutions to encountered obstacles.⏩ WHAT I AM KNOWN FOR Taking on challenges and getting results. I have an innate talent for understanding business and consumer needs and am able to break this down to manageable components to achieve the desired goal. Achieving runaway success with impactful branding and awareness. Being a growth accelerator who provides insights, identifies values, and achieves visions. A master strategist who ignites competitive positioning, unlocks potential of brands, introduces new products to market with record-breaking results, and captures new business.⏩ I AM PASSIONATE ABOUT… My reputation for integrity, authenticity, and transparency while leading elite teams. Being a driving force in improving brand reputations, achieving unprecedented results through innovation, analyzing consumer insights, driving global adoption of new products, and energizing profitability. Envisioning opportunity where others see complexity. I innately thrive in analyzing data points, tackling big projects, making high stakes decisions, measuring results, and mastering new skills garnered from my continuous educational pursuits.⏩ WHAT THEY ARE SAYING Melanie has extremely high standards and always strives for excellence. As a leader, Melanie is compassionate and empathetic. She has a bias for action and is focused on results. Melanie has incredibly strong analytical skills and is able to distill the most complex analytics down to tell a simple story. She uses data to find concerns, opportunities, trends, and solutions.⏩ AREAS OF AUTHORITY New Product Innovation Global Marketing & Branding People Leadership & Development New Product Development & Launch Brand Positioning & Marketing Partner Marketing Customer Success Strategy Go-To-Market Strategy & Planning Data Analytics & Consumer Insights Product & Consumer Marketing Sales Management & Revenue Growth Marketing Data Research & Analysis Culture Building⏩ If you need strong leadership to move your organization to its next level of success, message me so we can connect.
Experience
Consumer Insights
Jan 2021 — Present
SCOPE: Charged with accountability for custom qualitative research and quantitative market research projects that provided companies with actionable consumer insights, which drove data-driven decisions. NOTABLE IMPACTS:⇒ Tested new automotive features with electric vehicle owners and intenders to determine effect on vehicle purchase and customer satisfaction initiatives to improve customer retention efforts. ⇒ Analyzed competitive benchmarking to support go-to-market strategies and board meetings for Fortune 500 client.
Education
University of Pittsburgh Joseph M. Katz Graduate School of Business
Master of Business Administration - MBA
The George Washington University
Masters Certificate in Information Technology Project Management
University of Pittsburgh
Bachelor's degree
University of Pittsburgh Joseph M. Katz Graduate School of Business
Master of Management Information Systems
Skills
- Business Planning
- Competitive Analysis
- Social Media
- Sales Process
- Business Development
- Digital Marketing
- Online Marketing
- Negotiation
- Market Analysis
- Vehicles
- Microsoft Office
- Sales
- Email Marketing
- Sales Operations
- Customer Retention
- Pricing Strategy
- Leadership
- Customer Service
- Strategic Planning
- Management
- Team Building
- Forecasting
- Integrated Marketing
- Account Management
- Team Training
- Sales Management
- Product Marketing
- Social Media Marketing
- Manufacturing
- Business Process Improvement
- Go-to-Market Strategy
- Strategic Partnerships
- Product Launch
- Program Management
- Automotive
- Consumer Data & Analysis
- Strategy
- Marketing
- Experiental Marketing
- Project Management
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