Melanie Son

About Melanie Son

I am a passionate product marketer who strives to make a positive impact on a company\'s bottom line through supporting product growth and innovation. My skills include market research and analysis, project management and synthesizing data to create compelling messaging.

Experience

1. Product Marketing Specialist

   Drata

   Dec 2022 — Present · New York, NY, US

   Primary focus: competitive intelligence program and win/loss analysis- Implemented Klue, a competitive intelligence platform, and created four battle cards for competitors in the emerging, commercial, and enterprise segment- Address competitor trends and concerns in the monthly win/loss meeting by deep diving into all qualitative and quantitative data from Salesforce, Sigma, and post-decision interviews- Collaborates with sales enablement, sales leadership, customer success, and account managers to get insights and action items in win/loss trends - Implemented DoubleCheck, a third party research partner, to conduct post-decision interviews with loss acquisitions and renewal churn customers- Scoped and operationalized the internal post-decision interview process for Sr PMMs- Manages the competitor Highspot spot/page, Gong competitor library, and biweekly competitor wrap up.

Education

• Middle College High School

  High School Diploma

• San Joaquin Delta College

  Associate of Arts and Sciences - AAS

• UCLA

  Political Science

• Product Marketing Alliance

  Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules include: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization.

  2021 — 2021