Melanie de Caprio

About Melanie de Caprio

I’ve always been drawn to solving problems creatively. With a foundation in Finance and Mathematics, I bring a data-driven mindset to uncovering opportunities for growth and tackling complex challenges. I build, scale, and optimize marketing programs to drive revenue and create meaningful customer-to-brand connections by aligning marketing with sales goals and leveraging data.I’ve held leadership roles spanning marketing strategy, digital transformation, and sales enablement. These experiences have taught me the following about myself: I drive growth and scale impact. I thrive on building agile systems from the ground up, including full marketing functions and targeted programs like account-based marketing (ABM). I bridge the gap between creativity and analytics to deliver results, such as $38MM in closed business (+157% YoY) and $29MM pipeline (+377% YoY) through ABM strategies. I’ve driven a 320% increase in qualified leads annually with only a 59% budget increase by optimizing the ABM data stack for the constraints.I lead high-performing teams. I bring cross-functional experts together for impactful collaboration and empower individuals to excel. I foster environments where big ideas come to life, such as launching annual market research that drove a 252% average YoY increase in marketing-contributed revenue since 2020. I believe accountability is key—always ensuring the buck stops with me.I am a lifelong learner and embrace adaptability. I stay calm and focused under pressure, whether crafting Go-to-Market strategies under tight deadlines, managing complex PR challenges, or launching an ecommerce initiative that generated $403K at double the profit margin in under eight months. I combine instinct with data-driven decisions for optimal results. I constantly seek opportunities to learn and improve, adapting to new challenges with a growth mindset.I use innovative marketing to drive change and achieve bold goals. Reach out if you’d like to discuss building scalable marketing programs or leveraging technology and data insights to grow- Industry Experience -Manufacturing / Distribution, Retail / Etail, Professional Services, Healthcare / Medicare, Jewelry, Funeral / Memorial, Aerospace, Marketing Services / Agency, Data Modeling- Specialties -B2B and B2C Go-to-Market Strategy, Marketing Optimization, Account-based Marketing (ABM), Sales Enablement, Ecommerce, Software Implementation Management, Market Research, Marketing Automation / Tech Enablement, Brand Positioning

Experience

1. VP of Lead Generation

   Freedom Graphic Systems

   Feb 2025 — Present

Education

• National Louis University

  M.A.T., Education

• North Central College

  B.S. Finance, Mathematics, Economics