Melanie Bumpus
Marketing & Communications Professional | M.A. Candidate, Advertising & PR | Digital Strategy · Social Media · Content Creation | Creative, Data-Driven Campaign Execution
- Role
- Graduate Assistant at Ua College Of Communication & Information Sciences
- Location
- Winter Haven, FL, US
- LinkedIn followers
- 500 followers
About Melanie Bumpus
I’m a marketing and communications professional with a Master’s in Advertising & …
Experience
Graduate Assistant
Ua College Of Communication & Information Sciences
Jan 2025 — Present · Tuscaloosa, AL, US
Develop original content and platform-specific copy for institutional social media channels, highlighting student, faculty, and alumni achievements.• Conduct digital research and monitor analytics to inform content strategy and optimize engagement.• Manage digital assets through APRIMO, ensuring accurate metadata, accessibility compliance, and efficient content retrieval.• Capture and edit photo and video content to support multimedia storytelling initiatives.• Collaborate with communications staff to align content with brand standards and strategic messaging.
Education
The University of Alabama Graduate School
Master of Arts - MA
The University of Alabama
Bachelor's degree
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