Melanie B.
Global Brand Marketing | Corporate Shows Producer ✦ Tech | Entertainment | Content ✦ x Warner Bros | 20th Century Fox | Mattel
- Role
- Principal Program Manager, Brand Marketing at SAS
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Melanie B.
Global Marketing Executive with extensive experience in building Billion-Dollar Brands. Exceptional achievement in developing and executing business strategies in global markets. I have a life-long passion for branding. I love helping clients and businesses expand their vision, shape their communication strategies, develop winning consumer campaigns, and move their brands to the next level! I’m here to help you Be Different, Be Distinctive, Be Dynamic, and Be on Brand!
Experience
Principal Program Manager, Brand Marketing
Jan 2025 — Present
Education
University of North Carolina at Chapel Hill - Kenan-Flagler Business School
Master of Business Administration (M.B.A.) | Dual focus: Marketing & Entrepreneurship)
University of North Carolina at Greensboro
Bachelor of Science (BS)
Skills
- Competitive Analysis
- Start-Ups
- Creative Direction
- Digital Media
- Strategy
- Integrated Marketing
- Marketing Communications
- Management
- Market Planning
- Business Communications
- Strategic Partnerships
- Business Development
- Digital Marketing
- Business Strategy
- Advertising
- Strategic Planning
- Brand Development
- Customer Insight
- Marketing
- Social Media
- Digital Strategy
- Leadership
- Product Marketing
- Brand Management
- Marketing Management
- Marketing Strategy
- Entertainment
- Social Media Marketing
- Product Management
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