Melanie B.

Global Brand Marketing | Corporate Shows Producer ✦ Tech | Entertainment | Content ✦ x Warner Bros | 20th Century Fox | Mattel

Role
Principal Program Manager, Brand Marketing at SAS
Location
Raleigh, NC, US
LinkedIn followers
500 followers

About Melanie B.

Global Marketing Executive with extensive experience in building Billion-Dollar Brands. Exceptional achievement in developing and executing business strategies in global markets. I have a life-long passion for branding. I love helping clients and businesses expand their vision, shape their communication strategies, develop winning consumer campaigns, and move their brands to the next level! I’m here to help you Be Different, Be Distinctive, Be Dynamic, and Be on Brand!

Experience

  1. Principal Program Manager, Brand Marketing

    SAS

    Jan 2025 — Present

Education

  • University of North Carolina at Chapel Hill - Kenan-Flagler Business School

    Master of Business Administration (M.B.A.) | Dual focus: Marketing & Entrepreneurship)

  • University of North Carolina at Greensboro

    Bachelor of Science (BS)

Skills

  • Competitive Analysis
  • Start-Ups
  • Creative Direction
  • Digital Media
  • Strategy
  • Integrated Marketing
  • Marketing Communications
  • Management
  • Market Planning
  • Business Communications
  • Strategic Partnerships
  • Business Development
  • Digital Marketing
  • Business Strategy
  • Advertising
  • Strategic Planning
  • Brand Development
  • Customer Insight
  • Marketing
  • Social Media
  • Digital Strategy
  • Leadership
  • Product Marketing
  • Brand Management
  • Marketing Management
  • Marketing Strategy
  • Entertainment
  • Social Media Marketing
  • Product Management

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Melanie B. — Principal Program Manager, Brand Marketing at SAS in Raleigh, NC, US | Unifers