Melanie Bozzelli

About Melanie Bozzelli

Connect with me: m••••••••@gmail.com After 20+ successful years in B2B marketing, I found my fire working with entrepreneurial companies and small business owners who want to START, create, and sustain exceptional online experiences for their customers. I am fierce about these core values: Customer experience (CX). It\'s about the customer. You need to acquire and keep your customers in order to increase your top-line revenue. Your customers need to feel valued and listened to as an important part of your business success. Do you receive customer complaints from social media, etc, and you\'re not sure how to respond—or even if you should respond? Do you think your website could offer more support to your customers, but you\'re not sure how to prioritize? I walk in the shoes of your customers and unpack these issues, crafting recommendations for specific strategies and ways to solve. Simplicity. I favor simplicity in all things. You need to ensure that your customers enjoy a clear and simplified online experience. I can audit your online presence and provide strategies and specific, actionable recommendations. This is especially important if you are selling goods or services online. In service to others. It\'s rewarding to help other people. What are your goals for your business? Need ideas? Need to get unstuck? Would you like to hand off complex and challenging problems to another brain for a while? Helping people and sharing ideas is exciting business! Armed with an attitude of perpetual curiosity, I have the determination, focus, and grit to always be learning new things and to solve complex business problems. Proactive and data-driven, I\'ll ensure that results are analyzed along the way to adjust strategies early and often. I am dedicated to client success and helping you grow your business.

Experience

1. Content Strategist

   Interpersonal Frequency

   Jul 2022 — Present

   Interpersonal Frequency (I.F.) is focused on creating easy-to-use digital experiences that empower public organizations and the citizens they serve. In my role as a UX Content Strategist, I work with municipal and government clients to create effective, clear, and interesting content that supports the needs of constituents, residents, employees, and other core visitors to civic websites. Words are powerful! I.F\'s unique content-forward approach includes client content from the earliest project stages and throughout the project lifecycle. As a UX Strategy Team member, I coach and educate clients with best practices for content creation, writing for the web, and editing content for clarity and plain language. Clients are also supported with proven methods for organizing their web content teams, organizing their content in general, streamlining their systems and content governance best practices.

Education

• University of Phoenix - Cleveland Campus

  MBA, e-Business