Melanie Ball
Head of Retail Media Business Development - Mixr @Stonegate Group
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WORK HISTORY
Head of Retail Media Business Development - Mixr @Stonegate Group
GB
Head of Retail Media Business Development at Stonegate Group, driving the commercial growth and scale of retail media within the UK hospitality sector.I lead the development of a disruptive retail media network, growing brand investment across digital and in-venue media, including app-based platforms. My focus is on delivering measurable revenue growth by securing incremental marketing budgets, building long-term supplier partnerships, and creating scalable media propositions that perform.With a strong background in retail media sales and account management, I exceed revenue targets through strategic planning, data-led decision making, and close collaboration with FMCG and consumer brands. I manage and develop a high-performing team, ensuring campaigns are delivered in full and on time while optimising processes to support rapid growth.The role requires alignment between clients and internal commercial, marketing, operational, and data science stakeholders to unlock new revenue streams and accelerate digital transformation in hospitality.
EDUCATION
University of the West of England
BA Hons (2:1), Media and Cultural and Drama Studies
Roundhay High School
GCSE
SKILLS
ABOUT MELANIE BALL
Experienced Strategic Partnerships Manager with over 17 years of Globally acquired Retail Media and FMCG experience. A demonstrated history of working in Marketing, Retail, Media, and Advertising. Skilled in Business Strategy, Client Partnerships, Customer Marketing, Commercial Acumen, Sales Management, Negotiation, Joint Business Planning, New Business Development, and Media Buying. Expert in creating strategically aligned, data-led, omnichannel campaigns, activating across the Connected Media Ecosystem.
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