Melanie Buck
Managing Director @Cro Metrics
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WORK HISTORY
Managing Director @Cro Metrics
San Francisco, CA, US
Lead a team of integrated strategists expert in lifecycle marketing, conversion rate optimization, customer journey mapping, email marketing, experimentation and analytics.Oversee a diverse portfolio of accounts spanning the direct-to-consumer (D2C) and nonprofit space, including large companies in the tech, retail, fashion, food delivery and real estate industries.Facilitate process coordination with Program Management, Engineering, and QA teams to execute complex multivariate, multi-channel tests and drive revenue growth for portfolio clients.
EDUCATION
American University
B.A., Communications, Legal Studies, Economics, Government
American University
M.A., Political Communication
SKILLS
ABOUT MELANIE BUCK
Digital marketing executive with 15+ years of experience in client services, business…
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