Melanie Buck

Managing Director @Cro Metrics

San Francisco, CA, US
MOBILE NUMBERS
+14•••••••25

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WORK HISTORY

Dec 2022 — Present

Managing Director @Cro Metrics

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San Francisco, CA, US

Lead a team of integrated strategists expert in lifecycle marketing, conversion rate optimization, customer journey mapping, email marketing, experimentation and analytics.Oversee a diverse portfolio of accounts spanning the direct-to-consumer (D2C) and nonprofit space, including large companies in the tech, retail, fashion, food delivery and real estate industries.Facilitate process coordination with Program Management, Engineering, and QA teams to execute complex multivariate, multi-channel tests and drive revenue growth for portfolio clients.

EDUCATION

2007 — 2010

American University

B.A., Communications, Legal Studies, Economics, Government

2010 — 2011

American University

M.A., Political Communication

SKILLS

Digital CommunicationPolitical CommunicationPublic PolicyLegislationFacebookNonprofitsNew MediaWritingResearchStrategic CommunicationsPoliticsStrategic MessagingNonprofit OrganizationsSocial MediaFundraisingPolicy AnalysisAudience Targeting

ABOUT MELANIE BUCK

Digital marketing executive with 15+ years of experience in client services, business…

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