Melanie Buck
Digital Marketing Executive | Strategic Communication & Business Development | Managing Director at Cro Metrics
- Role
- Managing Director at Cro Metrics
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Melanie Buck
Digital marketing executive with 15+ years of experience in client services, business…
Experience
Managing Director
Dec 2022 — Present · San Francisco, CA, US
Lead a team of integrated strategists expert in lifecycle marketing, conversion rate optimization, customer journey mapping, email marketing, experimentation and analytics.Oversee a diverse portfolio of accounts spanning the direct-to-consumer (D2C) and nonprofit space, including large companies in the tech, retail, fashion, food delivery and real estate industries.Facilitate process coordination with Program Management, Engineering, and QA teams to execute complex multivariate, multi-channel tests and drive revenue growth for portfolio clients.
Education
American University
B.A., Communications, Legal Studies, Economics, Government
2007 — 2010
American University
M.A., Political Communication
2010 — 2011
Skills
- Digital Communication
- Political Communication
- Public Policy
- Legislation
- Nonprofits
- New Media
- Writing
- Research
- Strategic Communications
- Politics
- Strategic Messaging
- Nonprofit Organizations
- Social Media
- Fundraising
- Policy Analysis
- Audience Targeting
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