Melanie Marsden
Product Management | Data Analytics, Global Content Strategy, Demand Generation, Go-To-Market, Ad Campaigns, Team Building, Process Improvement | Generative AI, Automation, SEO, CRM, Adobe
- Role
- Product Marketing Product Manager at Omnissa
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Melanie Marsden
A Marketing Operations Leader with strong technology and people skills, I work across diverse groups to align marketing with sales goals and deliver data-driven marketing content for high-tech products and services.Experienced in marketing content strategy and creation, analytics, and revenue growth, I’ve delivered content and developed/executed marketing campaigns that generated demand and helped drive market distinction. Coupled with experience transforming organizations, defining business strategies, and leveraging technology to improve operations, I have directly impacted company performance throughout my career. Highlights include: Redefined Content Analytics at VMware giving product marketing teams better ROI data on major asset investments. Created and delivered VMware’s rst demand generation audience journey map supporting cloud and data center infrastructure solutions. Identified, pursued, and built strategic partnership with Intel resulting in value-added campaign collaborations and largest single proposal win for VMware Marketing.How have I delivered these and other marketing transformations? By closely mentoring and developing talent, providing guidance to external agencies, effectively managing contractor workloads, and working with teams from all business functions to integrate and refine marketing strategies, tools, and processes.
Experience
Product Marketing Product Manager
Jan 2024 — Present · Boston, MA, US
Responsible for the full lifecycle of several internal Sales and Marketing applications, including:Define technical and business requirementsConduct vendor analysesWork closely with engineering, translating customer requirements into development tasksContinuously gather feedback and manage training and support needsPlan application roadmap including integrations with other products
Education
University of St Andrews
MA, English
2005 — 2009
Skills
- Copywriting
- Marketing Communications
- Copy Editing
- Commissioning
- Html
- Css
- Editing
- Editorial
- Blogging
- Publishing
- Proofreading
- Public Relations
- Books
- SEO
- Marketing
- Advertising
- Newsletters
- Social Media
- Sql
- Software Development
- Search Engine Optimization (SEO)
- Eloqua
- Omniture
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