Melanie Henry
Sr. Associate State Director- Communications & Outreach at AARP
- Role
- Senior Associate State Director Communications & Outreach at AARP
- Location
- Tulsa, OK, US
- LinkedIn followers
- 500 followers
About Melanie Henry
With a robust skill set in strategic communications, advocacy, outreach, and media…
Experience
Senior Associate State Director Communications & Outreach
Jun 2016 — Present · Tulsa, OK, US
Developed and implemented statewide internal/ external communications plan across multiple platforms to promote AARP’s strategic issues, priorities, programs and activities to program partners, public policy and community leaders, volunteers and nearly AARP Oklahoma members- Produce online content (including multiple websites and social media channels), videos, eblasts, newsletters, mailers, press releases and collateral materials- Successfully piloted geofencing and geotargeting engagement tactics which were recognized as an organization-wide best practice and have been incorporated into strategic plans in multiple state offices- Surpassed dashboard goals and KPIs, including lives impacted engagement, social media and earned media metricsInterim assignments include;January - March 2022- Campaigns AdvisorJuly - September 2021- Minnesota State DirectorMay - July 2019- Advisor, Integrated Relations
Education
Harvard Extension School
Digital Storytelling Certificate
2022
The University of Tulsa
BA
Harvard Extension School
Business Communications Certificate
2020
Harvard Extension School
Master of Liberal Arts
Skills
- Enps
- Content Strategy
- Social Media
- Video Production
- Broadcast
- Avid
- Video Editing
- Storytelling
- Video
- Press Releases
- Web Content
- Television
- Radio
- News Writing
- Breaking News
- Brand Development
- Broadcast Television
- Media Production
- Broadcasting
- Editing
- Media Relations
- Final Cut Pro
- Broadcast Journalism
- Copywriting
- Journalism
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