Melanie Gonzalez
Sr. Marketing Manager, Events at Cognizant
- Role
- Sr Marketing Manager, Events - Trizetto Solutions at Cognizant
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Melanie Gonzalez
A strategic, deadline-driven, marketing leader with over 15 years of experience in optimizing processes, maximizing ROI and aligning with leadership to execute on company goals and initiatives Strengths include- Coaching, training and leadership- Developing tactical strategies- Project management; planning and execution of events and marketing campaigns- Partnering to achieve shared goals- Translating complex information into easy-to-understand communication
Experience
Sr Marketing Manager, Events - Trizetto Solutions
May 2017 — Present · Raleigh-Durham-Chapel Hill, NC, US
Strategic planning and execution of virtual and in-person client events and tradeshows. Our team proudly plans the Cognizant Healthcare Conference, the company\'s largest client event. Highlights of my role at Cognizant include- Championing the adoption of new systems and workflows- Creation and monitoring of the team\'s project plans- Management of virtual event platform(s), including vendor deliverables, data input and reporting- Pre-and post-event evaluations, including detailed analytics & executive reports- Training of stakeholders on how to use event technology- Content creation for internal and external event promotion and training- Creation and deployment of websites, landing pages and email blasts; assessment of the resulting analytics
Education
The Art Institute of Fort Lauderdale
Associates, Graphic Design
2009 — 2010
Boston College
Bachelors, Psychology, Philosophy, Sociology
2004 — 2008
Gonzaga University
Theology, Philosopy
2006 — 2006
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