Melanie Wicander
Co-Founder at ARTYFACT | Alum at P&G and Nestlé
- Role
- Co-founder at ARTYFACT
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Melanie Wicander
Consumer-centric marketer and researcher with an entrepreneurial mindset and experience building global billion dollar brands in beauty, drug, home, grooming, premium goods, and technology. Expertise in product innovation, new business model development, brand purpose and equity, cultural and market analysis, channel strategy, pricing and value proposition, competitive landscaping, creative communication, portfolio optimization, and global launches. Lived, worked, and immersed with consumers all over North America, Europe, and Asia.
Experience
Co-founder
Jan 2017 — Present · Los Angeles, CA, US
We are a research, strategy, and innovation consultancy bringing clarity to business problems through human understanding. We extract truth from complex human behavior to produce meaningful ideas and solutions that drive business growth.
Education
Mount Pleasant High School
Valedictorian
University of Michigan
Bachelor of Arts (BA)
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration (BBA)
Skills
- Marketing Research
- Strategic Planning
- Market Research
- Consumer Products
- Product Development
- Analysis
- Management
- Digital Marketing
- Digital Media
- Promotions
- Data Analysis
- Brand Development
- Segmentation
- Product Innovation
- Research
- Social Media
- Social Media Marketing
- Consumer Behaviour
- Advertising
- Marketing Communications
- Illustrator
- Fmcg
- Strategy
- New Business Development
- Customer Insight
- Forecasting
- Brand Management
- Marketing Strategy
- Market Analysis
- Competitive Analysis
- Online Advertising
- Business Strategy
- Marketing
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