Melanie Westendorf

Managing Director @ D/CAL | Marketing Consultant

Role
Managing Director at D Cal
Location
Detroit, MI, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Melanie Westendorf

Passionate, enthusiastic digital marketer with a broad range of experience including…

Experience

  1. Managing Director

    D Cal

    Nov 2024 — Present · Detroit, MI, US

    In my role as Managing Director at D/CAL, I spearhead agency operations, manage budgets, and lead brand marketing initiatives to drive client and agency success. I develop streamlined processes, implement strategic campaigns, and collaborate with our VP of Client Success to ensure our clients achieve impactful results against their objectives.

Education

  • Western Michigan University

    Bachelor of Arts

    1998 — 2003

Skills

  • Sem
  • Competitive Analysis
  • Creative Direction
  • Social Media
  • Digital Marketing
  • Online Marketing
  • Email Marketing
  • Online Advertising
  • Creative Strategy
  • Leadership
  • SEO
  • Web Analytics
  • Integrated Marketing
  • Interactive Marketing
  • Account Management
  • Digital Media
  • Social Media Marketing
  • Mobile Marketing
  • Strategy
  • E-Commerce
  • Marketing Research
  • Brand Management
  • Marketing Strategy
  • Digital Strategy
  • Customer Insight
  • Analytics
  • Advertising

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Melanie Westendorf — Managing Director at D Cal in Detroit, MI, US | Unifers