Melanie Werling
Senior Product Marketing Manager @ tonies® USA | Communication, CRM, Product Marketing
- Role
- Senior Product Marketing Manager at tonies® USA
- Location
- Fort Wayne, IN, US
- LinkedIn followers
- 500 followers
About Melanie Werling
As a Senior Product Marketing Manager at tonies® USA, I drive consumer-first go-to-market strategies for a leading audio platform for children, bringing together strong communication, problem-solving, and cross-functional collaboration.In my previous role as a Retail Marketing Manager at Vera Bradley, I managed a marketing budget and a team of experts to drive brand awareness, generate leads, and increase sales for the outlet channels. I successfully launched new products, coordinated channel events, and optimized business strategies to improve profitability and customer loyalty. I also collaborated with cross-functional partners and external stakeholders to ensure consistency and high quality standards. I am passionate about delivering creative and effective marketing solutions that enhance customer experience and satisfaction.
Experience
Senior Product Marketing Manager
Mar 2025 — Present
Education
Grand Valley State University
Bachelor of Science - BS, Communication, Journalism, and Related Programs
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