Melanie Walsh
Digital Marketer & Brand Storyteller
- Role
- Digital Content Director at Champions Funding LLC
- Location
- Anaheim, CA, US
- LinkedIn followers
- 500 followers
About Melanie Walsh
Creative storyteller, content creator, brand marketer, and huge fan of the oxford…
Experience
Digital Content Director
Feb 2022 — Present
Oversaw the development and execution of content marketing campaigns, interpreted web analytics, and optimized digital infrastructure and processes to reliably achieve business goals. Developed and implemented digital marketing, social media, and advertising campaigns to increase brand awareness, website traffic, and sales. Created a brand voice and social media presence for the start-up wholesale mortgage lender that shook up the industry with professionalism, personality, and fun. Directed development of an asset library for use of corporate & sales teams with imput from a variety of stakeholders. Built & executed a content calendar in collaboration with the design team and freelance creators. Managed engagement of an online community of consumers and professional partners. Wrote internal and external communications including newsletters, emails, flyers, social media content.
Education
California State University, Fullerton
Bachelor's degree, Art History, Criticism and Conservation
2000 — 2005
CalState TEACH
K-12 Multiple Subject Teaching Credential
2004 — 2005
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