Melanie Tydrich
Strategic Marketing Leader well-versed in Channel Management, Brand Development, and Marketing & Sales Strategy
- Role
- Marketing Manager at Kohler Co.
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Melanie Tydrich
STRATEGIC MARKETING EXECUTIVE Award-winning strategist, innovator, and leader in the Consumer Products industry Dynamic 20+ year career as a proven marketing, product, channel, and sales leader “Go to” Marketing Expert • Outstanding record of identifying opportunities, building brands, and re-energizing programs. • Provides leadership and direction on businesses’ most challenging and “uncharted” issues. • Unique blend of creativity and analytical skills, with ability to translate researched insights into brand-building strategies and competitive advantages. Influential Relationship Building • Exceptional ability to gain the trust of key decision makers and influence stakeholders to move from passive involvement to full engagement, securing buy-in for vision and ideas. National Leader in Promotion of Family and Building Safety • Elected to the Board of Directors of the Federal Alliance for Safe Homes. • Awarded for Outstanding Achievement in Public Awareness by National Hurricane Conference. Revolutionary Product Development • Led development and launch of innovative products for branded and new, emerging businesses. Value-Based Portfolio Leadership • Drives initiatives and best practices through collaboration with cross-functional teams, including sales, engineering, creative, legal, manufacturing, and PR-Built successful marketing program from the ground up at inception of new business unit at Kohler-Led development of top-selling product in division history and earned multiple industry awards for Kohler, including “Most Valuable Product”, “Most Innovative New Product”, “Top Pick”, and “Hot 50 Products” -Held e-Business P&L responsibility as Market Development Manager at Black & Decker Household Appliances -Managed key brands and spearheaded many “firsts” at Gillette, including B2B website and integration of Braun products to B2B portfolio -Senior leader, integrating products, websites, and cultures after division acquisition by Newell-Rubbermaid
Experience
Marketing Manager
Sep 2022 — Present
Education
University of Wisconsin-Madison
Bachelor of Business Administration (BBA), Marketing
1983 — 1987
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