Melanie Totty
Marketing Associate @The New Group
Signup · Get unlimited contacts
WORK HISTORY
Marketing Associate @The New Group
Gained over Instagram followers within first 3 months of leading content generation and strategy for the account (a 15% increase), increased engagement per post by average of 3%, created a strategy for launching the organization on TikTok and successfully launched gaining approximately views and approximately 2,300 likes within the first two months• : Led graphic design of all assets (print and digital) including 5 unique New York City Times Square billboards, created digital theatrical production programs, video shooting and editing, website updates and maintenance• : Deployed emails to lists of subscribers and pulled CRM lists using Spektrix, designed all unique visual assets for each email using Dot Digital, wrote copy tailored and focused to each email aligning with marketing goals and strategy• : Spearhead paid and organic social media campaigns for production and institutional needs, developed unique email marketing campaigns for production needs and institutional needs• : Generated and tracked unique URLs to report on channels consumers were using to access our website, created original promotional discount codes and tracked their efficacy
EDUCATION
Alabama School of Fine Arts
High School Diploma, Theatre/Theater
The University of Alabama
Bachelor of Fine Arts - BFA
The University of Alabama
Minor, Advertising and Public Relations
ABOUT MELANIE TOTTY
Skilled in Email Marketing, Communication, Copywriting, and Graphic Design. Professional…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.