Melanie Totty

About Melanie Totty

Skilled in Email Marketing, Communication, Copywriting, and Graphic Design. Professional…

Experience

1. Marketing Associate

   The New Group

   Sep 2024 — Present

   Gained over Instagram followers within first 3 months of leading content generation and strategy for the account (a 15% increase), increased engagement per post by average of 3%, created a strategy for launching the organization on TikTok and successfully launched gaining approximately views and approximately 2,300 likes within the first two months• : Led graphic design of all assets (print and digital) including 5 unique New York City Times Square billboards, created digital theatrical production programs, video shooting and editing, website updates and maintenance• : Deployed emails to lists of subscribers and pulled CRM lists using Spektrix, designed all unique visual assets for each email using Dot Digital, wrote copy tailored and focused to each email aligning with marketing goals and strategy• : Spearhead paid and organic social media campaigns for production and institutional needs, developed unique email marketing campaigns for production needs and institutional needs• : Generated and tracked unique URLs to report on channels consumers were using to access our website, created original promotional discount codes and tracked their efficacy

Education

• Alabama School of Fine Arts

  High School Diploma, Theatre/Theater

• The University of Alabama

  Bachelor of Fine Arts - BFA

• The University of Alabama

  Minor, Advertising and Public Relations