Melanie Sylvan Sachs

About Melanie Sylvan Sachs

I specialise in brand strategy, covering everything from brand architecture and positioning to messaging, naming, tone of voice, and managing visual and verbal brand systems. My approach is data driven—ensuring strategies support business goals.I\'ve been working with the Global Marketing Organization at PwC since 2019. I played a key role in developing our new PwC brand, refining our positioning, tone of voice, messaging, and a network-wide naming strategy. I\'m also leading the creation of an AI-based tool designed to enhance tone of voice and messaging adoption across our network.With experience on both the agency and client sides, collaboration is a cornerstone of my work. At PwC, I work closely with agency partners, senior leadership, and territory brand teams––navigating our complex network to achieve business objectives through impactful brand strategies.Prior to PwC, I was the director of brand and marketing at LiveTrends, an indoor plant and home design group. I served as the director of marketing and communications at Tavistock Development Company in Florida, leading strategic projects for the Lake Nona community and Institute. At Siegel+Gale in New York, I directed the global brand strategy for American Express as their Agency of Record, and I\'ve also contributed to other creative agencies like FutureBrand and Landor. Additionally, as an independent theatre producer, I brought large-scale performances to NYC, Los Angeles, and Budapest.

Experience

1. Global Brand Strategist

   PwC

   May 2021 — Present · Atlanta, GA, US

   As a member of the global brand team, I lead strategic and creative initiatives to build and protect the PwC brand on a global scale, ensuring alignment with our organizational objectives and values. I direct the development and implementation of comprehensive brand strategies, including the successful launch of the new PwC brand. I have been nominated as a member of the Evolved PwC Professional Influencers and was a finalist for the “Above and Beyond” award for the PwC network in 2024.Responsibilities- Management of verbal brand for the global PwC network - Direct the Global Brand Working Group- Evolve global brand positioning- Lead the development of network-wide brand architecture, naming strategy, tone of voice, and messaging

Education

• Emerson College

  Bachelor of Fine Arts (BFA), Musical Theatre, Honors Program

  1995 — 1999

• Columbia Business School

  Certificate, Digital Marketing Strategy

  2013 — 2013

Skills

• Integrated Marketing
• Digital Strategy
• Digital Marketing
• Marketing Strategy
• Brand Architecture
• Advertising
• Digital Media
• Theatre
• Branding & Identity
• Strategy
• Social Media
• Marketing
• Strategic Thinking
• Visual Identity Systems
• Product Naming
• Company Naming
• Naming Conventions
• Musical Theatre
• Dance
• Jewish Education
• Mentoring
• Production Managment
• Arts Administration
• Performing Arts
• Brand Development
• Management
• Creative Strategy
• Social Media Marketing
• Writing