Melanie Spurrier
Analytics & Media Measurement Leader | Scaling Efficient, Insight-Driven Decision Making
- Role
- Engagement Manager at Trinity Life Sciences
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Melanie Spurrier
I’m a data and analytics leader with 15+ years of experience helping organizations turn complex data into clear, actionable decisions, with experience spanning life sciences, healthcare, CPG, and grocery.Throughout my career, I’ve built and led high-performing analytics teams, modernized measurement and experimentation frameworks, and partnered closely with executives, product, and commercial leaders to drive growth and efficiency. My work spans real-world evidence, commercialization strategy, marketing ROI, and advanced analytics, with a consistent focus on scalable processes and practical impact.I’m known for being a calm, trusted partner who brings structure, clarity, and momentum to ambiguous problems.
Experience
Engagement Manager
Oct 2024 — Present
Career pivot to gain a deeper understanding of life sciences analytics outside the media and commercial analytics space - I lead life sciences analytics projects, focusing on the use of real-world evidence, including market sizing and landscape, patient journey, and line of therapy.
Education
Miami University
BS, Business Economics and Decision Sciences
1998 — 2002
Xavier University
MBA
2012 — 2014
Skills
- Forecasting
- Product Development
- Analysis
- Customer Insight
- Strategy
- Analytics
- Marketing Research
- Market Analysis
- Management Consulting
- Account Management
- Research
- Market Research
- Data Analysis
- Management
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