Melanie Serrao

About Melanie Serrao

Accomplished Demand Marketing and Lead Generation Professional passionate about driving sales growth and profitability through effective strategic planning, execution, analysis, and program optimization. Adept at automating processes, fostering cross-functional collaboration, and aligning marketing initiatives with business objectives.TECHNICAL EXPERTISE: Email Marketing & AutomationLead Generation & Content Syndication CRM Management & Database Marketing Content Marketing & Strategy Social Media Marketing Influencer Marketing, Thought Leadership StrategyDigital Marketing, Website Management

Experience

1. Marketing Campaigns Manager

   Verifydnow

   Feb 2017 — Present · Mumbai, IN

   Work as market share growth strategist, marketing campaign and creative writer, oversee design and production of all marketing materials, manage content developers, graphic designers and external ad agency professionals and achieved the desired results.Development of the global campaign strategy, plan and design campaign blueprint and quarterly content plan covering all stages of the buyer’s journey to enable audience acquisition and demand generation.Manage content offer development for inbound and outbound programs, including email nurture flows.Oversee strategic planning including corporate positioning, competitive analysis, defining target markets and customer segmentation.Ensure database integrity and utilize for segmented communication campaigns. Recommend and facilitate tradeshow participation, activities and deliverables in efficient and effective manner.

Education

• INDUS BUSINESS ACADEMY - IBA, BANGALORE

  PGDM

  2014 — 2016

• St. Xavier's College

  BMS

  2011 — 2014

Skills

• Customer Service
• Crm
• Event Planning
• Microsoft Excel
• Management
• Market Research
• Customer Relationship Management (Crm)
• Public Speaking
• Research
• Business Analysis
• Training
• Business Development
• Social Media
• Recruiting
• Strategy
• Microsoft Office