Melanie Rizzo Smith
- Role
- Marketing Manager at Touchstone Essentials
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Melanie Rizzo Smith
As a creative and dexterous strategist that likes to take on challenges, I turn consumer…
Experience
Marketing Manager
Jun 2023 — Present
Leads major brand initiatives, end-to-end content strategy, and brand storytelling to translate qualitative insights into clear value propositions, differentiated brand messaging, and customer-centric experiences- Drives strategy and execution for web and promotional programs, & product launches- Conducts ongoing qualitative research and competitive analysis- Works closely with analytics to refine message testing, and on-page behavior analysis- Presides over B-Corp certification brand awareness, managing all aspects of content and narrative frameworks to foster mission-driven messaging and purpose-led brand positioning.
Skills
- Literature Reviews
- Qualitative Research
- Microsoft Office
- Powerpoint
- Microsoft Excel
- Microsoft Word
- Research
- Customer Service
- Archival Research
- Analysis
- Ethnography
- Spss
- Urban Studies
- Social Sciences
- Social Skills
- Discourse Analysis
- Consumer Insight
- Population Studies
- Group Work
- Written & Oral Presentation Skills
- Cultural Diversity
- Cross-Cultural Competence
- Writing
- Case Studies
- Reporting & Analysis
- Women's Issues
- Cultural Anthropology
- History
- Editing
- Qualitative Data
- Nonprofits
- Social Networking
- Intercultural Communication
- Gender Studies
- Time Management
- Cultural Analysis
- Public Speaking
- Teaching
- Higher Education
- Presentations
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.