Melanie Rivera

Senior Director, Client Solutions @BDG

New York, NY, US

Leads a team of Brand Strategists across BDG’s portfolio of 9x titles, spanning site, social and experiential ideation.• Oversees partnership strategy for BDG’s top-grossing categories including Beauty, CPG, Fashion, Travel, and Wellness.• Ideates new-to-brand tentpoles and big ideas designed for virality and positive consumer engagement for high profile advertisers like Estée Lauder, COTY, L\'Oreal, e.l.f. Cosmetics, Meta, Delta, Dunkin Donuts, JPMC• Develops proposal materials for large-scale campaigns spanning custom content, insights, talent partnerships, product innovation, media, bespoke experiential executions (ex Coachaella, NYFW, Art Basel, F1), and white label initiatives• Organizes interdepartmental collaboration and workstreams to ensure that all elements are delivered according to process and schedule, and within objective, production and budget parameters• Analyzes campaign performance to inform future proposals and optimize for positive strategic outcomes that drive both internal and external results

Syracuse University

BA in International Relations