Melanie Reynolds
E Commerce Customer Experience Manager @Sally Salon Services
Signup · Get unlimited contacts
WORK HISTORY
E Commerce Customer Experience Manager @Sally Salon Services
Responsible lead for the CX of all the Retail and Trade websites throughout UK and CE, managing UX, UI, Developer and Testing disciplines. Ensuring the customer experience is optimal and enhanced to deliver customer and business goals using technology to scale and automated- Support on new campaign, product, promotion and offer initiatives- Develop and implement new content on-site from concept, wireframe/prototype to release - Support and drive the development roadmap, and quarterly release cycles - Own the CX and CRO roadmap/backlog and internal stakeholder management aligning to business initiatives/priorities - Supplier selection and management including implementing new CRO tool and strategy within EU business to aid growth - Working with CRM/paid media teams to drive growth and acquisition - Support on CMS technology development, and integrations to deliver efficiencies and agility in platform management. Using technology and developing database integrations to deliver targeting, efficiencies and scale - support the SLT and growth strategy in EU Retail and Trade businesses - Manage, review and input into payment service and fulfilment onboarding, analyse performance - Propose, research and deliver customer experience business initiatives including (but not limited to) launching UK Digital Card, site structure overhaul, GA4 & GTM, enabling efficiencies and best practise development of CMS templates for site content creation (static, video, animated)- lead Technical SEO, site/page speed optimisation to enhance performance. Oversee business wide process and best practise for digital content production and internal education- Drive and deliver insights to wider business sharing department updates to SLT and wider stakeholders- Engage with stakeholders to support compliance initiatives, roll out of business wide Omnichannel process enhancements to ensure engagement/adoption
EDUCATION
Chalfont Community College
East Berkshire College (Langley), Design and Visual Communications, General
East Berkshire College - Langley
Higher National Diploma in Visual Communications & Design, Design and Visual Communications, General
SKILLS
ABOUT MELANIE REYNOLDS
INSIGHTS RESULT 2024 = Motivating Director (Accommodating) • Customer Experience…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.