Melanie Montemarano
- Role
- Vice President Marketing Product Management at Citi
- Location
- Weehawken, NJ, US
- LinkedIn followers
- 500 followers
About Melanie Montemarano
Consumer-centric marketing leader with experience in health and wellness, healthcare, and…
Experience
Vice President Marketing Product Management
Aug 2022 — Present
Responsible for driving growth of Citi High Yield Savings accounts, cross-selling Citi cardholders to banking products, to date, HYSA has over 1B in deposit balances.• Optimize campaign performance by enhancing UX, leveraging mobile app banners, abandoner retargeting, and driving conversions over 12%• Support TCF compliance regulations, ensuring record storage adherence to regulatory requirements. • Oversee marketing budget of 10MM, as well as postage and production costs• Manage marketing campaigns including growth strategy, offer creation, campaign creative development, list targeting criteria, A/B testing, legal and compliance review and approval of all client-facing materials, mobile app digital promotion/placements, review accuracy and updates to landing pages, etc.
Skills
- Multi-Channel Marketing
- Integrated Marketing
- Social Media
- B2b Marketing
- B2b
- Marketing Management
- Internal Communications
- Campaign Management
- Digital Strategy
- Social Marketing
- Email Marketing
- Marketing Materials
- Volunteer Coordination
- Indesign
- Direct Mail
- Social Media Marketing
- Vendor Relations
- Database Marketing
- Nonprofits
- Volunteer Management
- Entrepreneurship
- Strategy
- Event Planning
- Content Development
- E-Commerce
- Online Marketing
- Direct Marketing
- Lead Generation
- Website Development
- Sem
- Web Marketing
- Marketing Communications
- Interactive Marketing
- Mobile Marketing
- Marketing
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