Melanie Liu
Communication Management Graduate Student @ USC | Honors Comm Student @ UCSB
- Role
- Marketing Specialist at Yami
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Melanie Liu
I have one-year Marketing related experience. I have experience also in public speaking/presenting, digital marketing, and event coordinating through my work experiences and activities. My passion is to communicate and inspire people. I am also passionate about Marketing. I was a honors communicate student at UCSB and I am pursuing the Master of Science in Communication Management. With my international background, I would love to use my global perspective to connect with others around the world as well as driving team to success.
Experience
Marketing Specialist
Sep 2025 — Present · Brea, CA, US
Led end-to-end campaign execution on the non-Chinese site, from ideation and planning to full-scale launch, driving GMV and UV growth while ensuring alignment with business objectives and timelines-Developed performance reports and post-campaign analyses, translating multi-dimensional data insights into actionable roadmaps and optimization strategies-Conducted qualitative and quantitative analyses to evaluate customer behavior, campaign effectiveness, and operational performance, informing data-driven decisions
Education
Castro Valley High School
High School Diploma
2016 — 2019
UC Santa Barbara
Bachelor's degree, Communication, General
2019 — 2023
University of Southern California
Master's degree, Communication Management
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