Melanie Lamere
Marketing & Brand Management | Project Management | Retail Merchandising Professional | Category Manager |
- Role
- VP of Marketing and Sustainability at Matter
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Melanie Lamere
I am a proven merchandising, marketing, branding, and project management professional with 25+ years of experience in all facets of the retail industry, from start-ups with industry changing technologies to the biggest players in retail. I embrace strategy and have a proven track record of bringing it to life through focused planning, strong execution, attention to detail and a collaborative approach. I have a passion for clear, persuasive, and accurate communication with the keen knowledge of how to tailor messaging to an audience, whether it\'s an internal or external partner, a retailer, or consumer.
Experience
VP of Marketing and Sustainability
Mar 2020 — Present · Minneapolis, MN, US
Launched Matter compostable food storage, waste, and disposable tabletop products at Target. Supported expanded distribution to Walmart, UNFI, Meijer, and Amazon. In this hybrid role, time is spent on account management, sales and marketing ideation, packaging projects, website content, as well as management of compostability testing and certification.
Skills
- Merchandise Planning
- Forecasting
- Pricing
- Retail
- Inventory Management
- Inventory Control
- Consumer Products
- Assortment
- Strategic Planning
- Sales
- Marketing
- Competitive Analysis
- Merchandising
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