Melanie L.

About Melanie L.

I enjoy finding the right words to connect with people and explaining complex concepts in easily understood language. I value teamwork and outside-the-box thinking. As a communications consultant, I have written content for a wide range of audiences, conducted interviews, coordinated meetings, designed simple visuals, and collaborated with colleagues, other consultants, and clients on internal and external messaging.

Experience

1. Senior Outreach & Media Consultant

   Global-5

   Jan 2026 — Present

   Provide communications, public relations, and marketing support for more than five clients across 10+ contracts simultaneously.Assist in the creation of strategic communications plans and campaigns, informed by audience analysis and in-depth research.Implement communications strategies through day-to-day, cross-team collaboration and ensure timely delivery of content and campaign materials.Write and edit clear, informative content for websites, newsletters, flyers, social media (X, Instagram, Facebook, LinkedIn), toolkits, and blog articles, transforming complex topics into engaging copy with compelling calls to action that drive visibility and audience engagement.Conduct website content audits to identify functionality issues, grammatical errors, and opportunities to improve clarity, accuracy, and performance in alignment with client objectives.Develop media lists and draft media alerts, press releases, media kits, and talking points for high-visibility events. The most recent July 4, 2025, safe holiday travel event reached more than local viewers and 31 million nationally through earned media coverage.Support community-focused outreach efforts through coordination and staffing, resulting in more than face-to-face interactions annually.Track the effectiveness of strategies by setting and evaluating KPIs, such as media mentions, impressions, engagement, and sentiment, to ensure organizational objectives are met.Leverage brainstorming sessions, frequent touchpoints with teammates and clients, and quality assurance processes to ensure content aligns with program priorities and is clear, compelling, and appropriate for target audiences.

Education

• Florida Gulf Coast University

  Bachelor of Arts - BA, Communication with a Concentration in Public Relations

• Dr. Phillips High School

  Graduate, 3.96 GPA