Melanie Kassander

Experience

1. Leasing and Marketing Manager

   River Place Lofts

   May 2024 — Present · Milwaukee, WI, US

   Developed and implemented a comprehensive marketing strategy, including website redevelopment, event planning, and social media, resulting in impressions. Maintained a >98% occupancy rate by cultivating strong relationships with prospective and current tenants.Conducted thorough market research and competitive analysis, identifying key trends in the real estate sector and adjusting marketing strategies accordingly to stay ahead of the competition.Created and followed the marketing calendar, ensuring that key dates and company milestones (e.g, events, property anniversaries) were well-promoted and aligned with marketing efforts.Created and scheduled weekly social media content (Instagram, Facebook, LinkedIn, and Tiktok) to engage current tenants and attract new leads, boosting interaction.Organized and hosted successful property events, driving high engagement and increasing rental inquiries and conversions through targeted event promotions.Created Google, Zillow, and Meta advertisements and campaigns, ensuring compliance with industry regulations and maintaining brand consistency.Photographed and edited all media for listings using Adobe Lightroom and Canva.