Melanie Hofer
Executive Vice President International & Partner @Frontline Performance Group
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WORK HISTORY
Executive Vice President International & Partner @Frontline Performance Group
I’m a dynamic and entrepreneurial leader with strong interpersonal, managerial and global business experience. I specialize in project management, business strategy, sales and operations, and focus on scaling people-centric performance models through SaaS-based execution platforms.My work focuses on a simple but often overlooked question: How do organisations translate strategy, data and intent into real performance at the frontline?As a Partner and EVP, I operate at the intersection of: • frontline performance management • service-based selling and revenue enablement • SaaS-based, technology-enabled execution platformswith a strong focus on industries where revenue is created through direct customer interaction — particularly hospitality, travel and other service-driven environments.A key part of my role is shaping and scaling technology-enabled solutions, including AI-driven performance systems, that move organisations beyond traditional BI and reporting toward real-time execution during service. This includes: • enabling performance visibility and goal alignment at the point of service • supporting behaviour-driven, incremental revenue growth without increasing labourAcross strategy, partnerships, product direction and growth initiatives, my focus remains on practical impact: helping frontline teams make better decisions while service is happening — not after the shift.What consistently proves true: sustainable performance improvement is driven by people, enabled by technology, and scaled through SaaS platforms.
EDUCATION
CTAA
CTAA Accredited NLP Practitioner & Master Practitioner, NLP (Neuro-Linguistic Programming)
FAU Erlangen-Nürnberg
Dipl. Hdl. Univ. , Business Administration, Economies and Social Science
ABOUT MELANIE HOFER
FPG is the world leader in ENABLING HOTELS to MAXIMISE their Revenue Potential through their Frontline team. We support the implementation of service-based sales programs to increase incremental revenue, improve customer experience, and increase employee engagement, all powered by our state-of-the-art SAAS platform - IN-Gauge.We integrate with our client PMS and Service platforms to provide enhanced revenue visibility, comprehensive E-Learning, performance analytics and automated Frontline team engagement tools.We are trusted globally by the top names in the hospitality world, such as Hilton, Hyatt and Marriott and we have been delivering significant ROI for 30 years. No company has our breadth and depth of experience in Frontline Sales Performance.
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