Melanie Hess

About Melanie Hess

Asset Operations & Digital Asset Management Leader | Creative Ops, High-Security IP, Metadata & Workflow Optimization | Consumer Products & Global BrandsAsset Operations & Digital Asset Management Leader with 15+ years of experience supporting creative, marketing, and consumer product pipelines for global brands. Expert in sourcing, QA, governance, and secure distribution of high-volume, high-security creative assets across DAM platforms. Deep experience with metadata, taxonomy, lifecycle management, and cross-functional workflows spanning Marketing, Content, Creative, and external partners. Known for building scalable systems, optimizing workflows, and acting as a trusted asset gatekeeper for sensitive IP.

Experience

1. Lead Digital Asset Manager

   Tbwa Media Arts Lab

   Jun 2016 — Present · Los Angeles, CA, US

   Led selection, implementation, and product ownership of a new enterprise DAM (NUXEO), supporting agency and client creative, marketing, and product workflows. • Built and managed end-to-end asset lifecycle workflows, including sourcing, ingestion, QA, metadata, permissioning, archival, and secure distribution. • Partnered cross-functionally with Creative, Marketing, Content, Production, and external vendors to ensure timely, secure delivery of assets across global campaigns. • Designed and enforced metadata schemas, taxonomy models, file-naming conventions, and validation rules to improve searchability, rights clarity, and asset performance tracking. • Acted as central asset gatekeeper for sensitive materials, ensuring compliance with client security protocols and IP protection standards. • Established and operationalized an agency-wide retention and archival policy, improving asset governance and long-term accessibility. • Oversaw daily asset operations, including deliveries, audits, and system maintenance, while continuously optimizing workflows for efficiency and clarity. • Developed documentation, reference guides, and training to support internal teams and external partners.

Education

• Brigham Young University

  BA, Theatre Arts - Stage Management

  1995 — 1999

Skills

• Entrepreneurship
• Global Edit
• Graphic Design
• Social Networking
• Social Media Marketing
• Problem Solving
• Public Speaking
• Adobe Creative Suite
• Marketing Communications
• Facebook
• Nuxeo
• Email Marketing
• Extensis Portfolio
• SEO
• Team Building
• Event Management
• Agile
• Online Marketing
• Social Media
• Marketing
• Online Advertising
• Blogging
• Copywriting
• Adobe Aem
• Chute