Melanie Fleming

About Melanie Fleming

Accomplished marketing communications and public relations professional with fifteen+…

Experience

1. Marketing Manager

   Pure Strategies, Inc.

   Mar 2018 — Present · US

   As Marketing Manager for Pure Strategies, I am responsible for developing, implementing, and executing strategic marketing plans for our sustainability consulting company as part of the Marketing and Business Development team. This involves playing a critical role in aligning our creative direction for marketing collateral, the website, and press releases with Pure Strategies\' strategic goals. Through this work, I help to support our sustainability consulting experts with marketing and business development analysis, research, and written communication tools - including client case studies and articles. I also gather, analyze, and generate reports on marketing and business development metrics, manage Pure Strategies\' social media channels, as well as the website design and content. I contribute to the development of original content and collateral through planning, writing, and editing client case studies, industry articles, press releases, the Pure Strategies’ blog, product and corporate ads, and the monthly enewsletter. Prior to my work at Pure Strategies, I worked for more than fifteen years in Marketing, Business Development, and Public Relations. I provided strategic counsel to executive management and developed customized marketing programs and creative public relations strategies that positively impacted business and revenue goals. I have led marketing and public relations programs for companies including Xerox, Thomson Communications’ clients Boston Private Bank & Trust, The Northeast Arc, Care Dimensions, and others. I hold a bachelor’s degree in Communications, Commonwealth Honors Scholar, University of Massachusetts, Amherst and pursued graduate studies in broadcast journalism. I have received numerous awards for creative writing, including three Bell Ringers, two APEX Publications Excellence awards, and several American Graphic Design merits.

Education

• Emerson College

  Graduate Work, Broadcast Journalism, Journalism, Creative Writing and Reporting

• University of Massachusetts Amherst

  B.A., Mass Communications Commonwealth Honors Scholar

  1979 — 1983

Skills

• Writing
• Journalism
• Social Networking
• Social Media Marketing
• Event Planning
• Customer Service
• Marketing
• Press Releases
• Strategic Planning
• Public Relations
• Fundraising
• Media Relations
• Event Management
• Crisis Communications
• Strategic Communications
• Customer Relations
• Social Media
• Corporate Communications
• Marketing Communications