Melanie Dsouza
Content | Brand | Performance 🚀
- Role
- Marketing Manager at Wecp We Create Problems
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Melanie Dsouza
I’m a brand and performance marketer who believes great marketing is equal parts data, storytelling, and instinct.I’ve spent most of my time turning ideas into stories; sometimes through campaigns, sometimes through copy, and other times through a perfectly timed social post that just gets people. From managing social media calendars and product launches to growing company LinkedIn pages, I’ve learned that brand building isn’t just about visibility - it’s about voice, emotion, and trust.I started as a content writer but found my spark in brand development - crafting identities, building audience trust, and creating stories that feel human. My work blends strategy with creativity. I love shaping how a brand looks, feels, and communicates - the tone, the rhythm, the consistency that makes people remember it.Outside of work, I’m usually exploring good storytelling in every form - from books, ads, to the latest Netflix miniseries. I love brands that take risks, teams that get things moving, and conversations that go beyond algorithms. I’m happiest when I’m learning something new, building something from scratch, or making content that makes people pause and say, “Oh, that’s clever.”If you’ve made it this far, I’m guessing you either love good branding or good stories, and that’s already something we have in common.If you’re looking for someone who brings both creative energy and strategic clarity to the table - hi, I\'d love to get in touch.
Experience
Marketing Manager
Apr 2024 — Present · Bengaluru, IN
WeCP (We Create Problems) is a growing skill assessment and interview platform that helps - recruiters and managers build winning teams by hiring smart talent, L&D leaders close skill gaps and improve performance at scale - by designing assessments that are business-aligned and asking real-world questions.Marketing at WeCP entails growing business through direct and social channels with organic and paid resources.
Education
Symbiosis School for Online & Digital Learning
Master of Business Administration - MBA, Marketing
Jyoti Nivas College Autonomous, Bangalore
Bachelor of Arts - BA, Communication, Journalism, and Related Programs
2019 — 2022
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