Melanie Draheim

About Melanie Draheim

I got into marketing to help people, and I believe marketing can have a heart and a bottom line. Purpose and performance don’t have to compete, they can compound. Which is why I love bringing ideas to life that create meaningful brand experiences and business impact. And while the phrase,\"we’ve always done it that way,\" might seem harmless, I\'m a big proponent of stepping outside your comfort zone to expand your perspective. Experimenting with new approaches, tools and content is such a critical part of learning and growth.Bringing cross-functional teams together to achieve a common goal is what fuels my ambition. For nearly 20 years, I\'ve been fortunate to lead enterprise-wide marketing, communications, strategic planning, sales and product teams, including everything from high-level visioning and strategy to brand storytelling, digital marketing, lead generation, marketing analytics and marketing operations execution. I’ve spent my career growing challenger brands in complex industries, with products and campaigns that deliver differentiation, meaning, and value to customers and stakeholders, while creating a culture of collaboration, learning, and excellence among teams. I value integrity and authenticity and feel these are some of the strongest attributes for winning brands. I love marketing because every day is a new adventure. I also enjoy volunteering, mentoring and supporting community causes. In the rest of my free time you\'ll find me writing, hiking, fishing, and going on outdoor adventures with my husband and our two dogs.

Experience

1. Chief Marketing Officer

   Fox Communities Credit Union

   Dec 2023 — Present · Appleton, WI, US

   Chief executive leading marketing, brand, advertising, marketing analytics, community engagement and external communications.

Education

• University of Wisconsin-Stevens Point

  Bachelor of Arts - BA, Communication, Public Relations and Business

Skills

• Corporate Communications
• Strategy
• Process Improvement
• Management
• Integrated Marketing
• Leadership
• Brand Management
• Marketing Strategy
• Social Media
• Event Planning
• Social Media Marketing
• Public Relations
• Business Process Improvement
• Press Releases
• Copy Editing
• Marketing
• Marketing Communications
• Newsletters
• Editing
• Strategic Communications
• Copywriting
• Email Marketing
• Direct Marketing
• Project Management
• Healthcare
• Advertising