Melanie Davies
Head of Customer Insight and Market Intelligence @Etex
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WORK HISTORY
Head of Customer Insight and Market Intelligence @Etex
Providing market and customer intelligence for the UK Building Performance Division of Etex. It covers all customer types and UK Building Performance brands, and requires providing strategic commercial information for the business to help drive key initiatives.Fully immersed in strategy, this role ensures customer needs, market trends and commercial drivers are carefully considered when defining short, medium and long term goals.
EDUCATION
University of East Anglia
Bachelor’s Degree, Education Studies
SKILLS
ABOUT MELANIE DAVIES
Strategic marketer and outdoor enthusiast with a demonstrated history of working in the construction, security, intelligence, maritime and not-for-profit sectors. Skilled in senior management, marketing and sales operations, I have a deep understanding of all marketing channels, commercial strategy, market and data analysis to drive results.
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